The project involved creating an impactful logo that captured the essence of longboard surfing while subtly incorporating an L and S for Longboard Sessions.

For the fin design, we wanted an animal that symbolized speed and agility, leading us to the jackrabbit. We used the arch of the fin as a canvas to seamlessly integrate the ear of the rabbit.

Next, we developed the progression framework—a structured guide to help longboarders advance through six stages, from beginner to expert.

Check how it turned out: LongboardSessions.com